Media Room

Interviews:
Book Questions
Print Media
   Sample Interview
Radio and TV

Articles:

Hard Conversations
New Blame Game
Racism Conference

Book Signings

Interview Coaching
  Question-Asking
  Issue-Analysis


Booksignings

—Description of Booksigning Presentations,
—Quotes from Bookstore Personnel, and
—Figures Regarding Attendance and Sales.

Sharon Ellison's book is terrific and so are her workshops. I hope she reaches a critical mass, so we can all improve our lives personally and globally. —Vivienne Verdon-Roe Academy Award winner, Women for America, for the World

From the time I first read this book in manuscript form, I knew that Sharon was onto something extraordinary. We're used to thinking that learning to communicate more effectively has to be a struggle. With this model, profound changes can happen so quickly. —Caroline Pincus, manuscript consultant and former senior editor, Harper Collins

Title: Taking the War Out of Our Words

Sharon Ellison's book appeals to a wide range of audiences. A typical bookstore presentation lasts about 45 minutes and can be shortened or extended as desired.
An award winning speaker, Sharon likes to combine reading excerpts from her book with a dynamic presentation comparing the traditional "war model" for communicating with the new, Powerful Non-Defensive Communication model she has created.

People learn non-defensive communication techniques immediately applicable in their own lives. Sharon is happy to take examples, do short role-plays, and answer questions. Audience members become immediately engaged and enthusiastic. It is common for people to comment on how focused Sharon is on each person whose book she is signing.

We have never had so many people call us to get a book simply after hearing a radio interview as we have since your interview was aired on our local NPR radio station. —Victoria Donner, The Mendocino Book Company

I see your book becoming a best seller, and your message spreading out across the nation. —Rob Merlo, Engineer

Comments from Bookstore Personnel:

Gateways customers clearly perceived this topic as timely and important which accounted for the excellent turn out, and even better, the presentation won over the hearts of those who were there so completely that the percentage of book sales to attendees was far above average. Sharon Ellison walks her talk with warmth, kindness, humor, and compassion. This method of thinking and communicating will be how humanity will survive and be happy to boot.— David Garbacz, Gateways Books and Gifts, Manager and Buyer, Santa Cruz, CA

Your booksigning was outstanding! It is always refreshing to work with an author who clearly understands the difference between a booksigning and a workshop. Your style of storytelling presented the audience with a great introduction to your powerful message. With your keen sense of the bookselling business, you continued to reference other topics that were in the book and read specific stories to further enhance the points you made in your presentation. This technique gave the audience a sense of your clear and concise writing style so they could see the value of your book as a resource well suited for all age groups facing everyday communication challenges.

The information you presented was perfectly suited for our standing room only audience. You touched everyone personally and people went away with some actual communication skills. Your sincerity, warmth, tone and pace showed that you walk your talk. Because of that, people were not able to walk away without buying the book. We sold every copy of your book we had in the store, and placed personal orders for more that evening. Way to go! Keep up the good work and I look forward to working with you again in the future. Schuyler Morgan, Community Relations Manager, Berkeley Barnes & Noble

Examples of Attendance & Sales:

Barnes and Noble, Berkeley, CA
     Audience: 30+ Sold out, attendees placed orders for additional copies

Barnes and Noble, Oakland, CA
     Audience: 50+. Sold all but 2 books

Barnes and Noble, Portland, OR
     Audience: 80+ Sold out, bought 25 additional books from the author

Bloomsbury Books, Ashland, OR
     Audience: 50+. Sold out at after prominently displaying the book prior to the booksigning, ordered more, sold out at the booksigning,, bought 10 more from the author

Gaia Bookstore, Berkeley, CA
     Audience: 80+. Book was 4th-best seller during the month of the booksigning

Peralandra Bookstore, Eugene OR
     Audience: 70+. Had high sales after making the book a display item, reordered more than once, and sold all but a few remaining books at the time of the signing

Stanford Bookstore, Stanford University
     Audience: 60+. Sold out.

Amazon.com rating:
     Reached #4 in sales for Oakland, CA

I believe this is the most powerful structure I've learned in my training as a Marriage and Family Counseling therapist. It has tremendous implications for most human interactions. —Bette Acuff, Ph.D., M.A., San Francisco, CA

What you have discovered is so outrageous. Actually, it's so simple, it's beyond belief that we haven't been here before. I think when the world finds out about you, Sharon, it's just going to be an explosion of marvelous things. —Carol Blumenfeld, Owner of Carol's Cow Hollow Inn San Francisco, CA

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Ellison Communication Consultants
4100-10 #316 Redwood Road, Oakland, CA 94619
Phone: 1-800-714-7334 or 1-510-655-8086
info@pndc.com

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